Assignments on IKEA Environment

Below are Essay & Assignments tackled by us on IKEA Environment

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Detailed analysis of the Business environment in which IKEA operates and its strategy

• Introduction to IKEA
• IKEA Concept
• Market Segment of furniture
• Home Furnishing Industry
• Invention that revolutionized Furniture
• IKEA Strategy
• Ikea’s Value Chain Strategy
• IKEA relationship to its customers
• The Key Competitive challenges in the Industry
• Marketing Approach
• Problems with IKEA
• IKEA CRM
• Conclusion
• References

SWOT ANALYSIS OF IKEA

Strengths of IKEA
Weaknesses of IKEA
Opportunities for IKEA
Threats for IKEA

Comprehensive Review report of IT/IS practices of IKEA

• Executive summary
• About IKEA
• Problem situation
• Rich picture
• Root definitions & CATWOEs
• SWOT Analysis
• Improved use and management of IS/IT
• Wiseman’s framework
• List of references

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