Chapter 1
1.0 Introduction………………………………………………………………….4
1.1 Scope: IKEA Business Model Applied in Asian Countries………………....4
1.2 Objectives……………………………………………………………………4
Chapter 2………………………………………………………………………..5
2.0 Company Background…………………………………....………………….5
2.1 Industry and Company Background………………………………………....5
2.2 Company Product and Services……………………………………………...6
2.3 Corporate and Current .....
