Assignments on General Motors Marketing

Below are Essay & Assignments tackled by us on General Motors Marketing

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Analysis of the famous case study – ‘General Motors in China – Coping with the changes in the Automobile Industry’ by Hadiya Faheem

Introduction 2
International Marketing Environment 2
International & Domestic Marketing Principles 2
Global Market Environment for General Motors 3
Evaluation of Cross-Cultural Implications on Managing Operations 3
Potential Market Trends 4
International Marketing Planning Process 5
Project Management Techniques 5
International Marketing Development of General Motors 5
Market Research Pro.....

Dissertation on “Why promotion and branding is important in marketing within the Automotive Industry”

• Introduction
• Background Study
• History of Automotive industry
• The Top Automating Nations
• Major Industry Players
• Toyota
• General Motors
• Ford Motor
• Volkswagen AG
• Daimler
• Maruti Suzuki
• Current automotive sector scenario
• MAIN SEGMENTS OF AUTOMOTIVE INDUSTRY
• KEY INDUSTRY DRIVERS
• FUTURE OUTLOOK
• PROMOTION
• Product promotion
• Branding
• Aim of the study.....