Executive Summary……………………………………………………………………...2
1. Introduction……………………………………………………………………………4
2. Company Background and Objectives………………………………………………5
3. Target Market and Positioning………………………………………………………5
3.1 Target Market………………………………………………………………..5
3.2 Positioning……………………………………………………………………6
4. SWOT …………………………………………………………………………………6
5. Integration of marketing communications models & conce.....
