Assignments on Gatorade Marketing

Below are Essay & Assignments tackled by us on Gatorade Marketing

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A Report on the development of integrated marketing communication strategy by Gatorade for introducing new product in Australia’s Market

Executive Summary……………………………………………………………………...2
1. Introduction……………………………………………………………………………4
2. Company Background and Objectives………………………………………………5
3. Target Market and Positioning………………………………………………………5
3.1 Target Market………………………………………………………………..5
3.2 Positioning……………………………………………………………………6
4. SWOT …………………………………………………………………………………6
5. Integration of marketing communications models & conce.....

Evaluation of Current Marketing Communications Practice & Theoretically Underpinned Marketing Communications Plan using the Brand Gatorade, a Pepsi product

INTRODUCTION 1
PART ONE 2
Integrated Marketing Communication (IMC) 3
Understanding Brand Gatorade 4
Gatorade INTEGRATED MARKETING COMMUNICATION 8
Challenges of practicing IMC 11
Extent of Integrated Marketing Communication at Gatorade 12
PART 2 12
RECOMMENDATIONS FOR IMPROVEMENT & CHANGE 12
REFERENCES 14