Contents
- Introduction 4
- Situation analysis 5
- External Analysis - PESTEL Analysis 5
- Political factors 6
- Economic factors 6
- Social factors 6
- Technological factors 6
- Environmental factors 6
- Legal factors 7
- SWOT Analysis 7
- Strength 9
- Weaknesses 9
- Opportunities 10
- Threats 10
- Marketing objectives 11
- Marketing environment and strategy development 11
- The culture, religion, effect 12
- Research 13
- Establishment of Learner segment 14
- Strategy to attract the customers 15
- Customers Interaction 16
- Marketing plan 16
- Segmentation 16
- Targeting 17
- Positioning 18
- Marketing mix 19
- Product 20
- Price 20
- Promotion 21
- Place 21
- Processes 21
- People 22
- Purpose 22
- Personal Relationships 22
- Packaging 23
- Persuasion 23
- Conclusion 23
- References 25
Description
This report is based on the following requirement –
Unilever is an international company with a number of well-known brands.
Develop a Marketing Plan to address the needs of ONE of the options listed below:
1) The launch of a new brand or product development extension in a country or economic zone you are familiar with.
2) The launch of a ‘new brand extension’ in a country or economic zone you are familiar with.
3) The launch of existing brand within the current company portfolio into a country or economic zone where it currently does not exist.