Introduction 4
Mission Statement 5
Situation Analysis 5
a. Internal environment ( 5
Products 5
Financial and non-financial situation 6
Channels: 6
b. External environment 6
Markets 7
Competitive environment 7
Economic environment ( 7
Demographic environment 8
Social and cultural environment 8
Political and legal environment: 8
Technological environment 9
c. SWOT analysis 9
Strength.....
