1. Introduction
2. EasyJet Airlines Company Limited
3. Mission Statement of EasyJet
4. Competitive Analysis
4.1 The threat of new Entrants
4.2 The threat of substitute
4.3 The power of buyers
4.4 The power of suppliers
5 The Marketing Mix
5.1 Price
5.2 Product
5.3 Place/Distribution
5.4 Promotion
6 SWOT Analysis
6.1 Internal Analysis
6.1.1 Strengths
6.1.2 Weaknesses
6.2 Externa.....
