1 Introduction 7
2 Bharti Airtel 7
3 E-Commerce Practices of Bharti Airtel 8
4 Evaluation Criteria 11
a. Content quality: 11
b. Performance 12
c. Customer support or Contact information 12
d. Customer privacy or security 13
5 Branding 13
6 Segmentation 15
7 Transactional facilities 16
8 Integration of Online and Offline Operations. 16
9 Recommendations 17
10 Conclusion 18
