• INTRODUCTION OF PROJECT • INDUSTRY BACKGROUND • MARKETING MIX OF AMAZON.COM • COMPANY BACKGROUND • BUSINESS MODEL • PAYMENT GATEWAY OF AMAZON.COM • DISCUSSION OF E-COMMERCE • LEGISLATIONS • Appendices • References
Analysis of the E-commerce website www.bagborroworsteal.com
Introduction 3 Challenges 4 Bag Borrow and Steal 5 Current Marketing Mix 6 SWOT Analysis 8 PESTLE Analysis 10 Internet and other Marketing Strategies 12 Budget and Priority Allocation 13 Recommendations 14 Conclusion 15 Bibliography 16
