Executive Summary
1. Introduction.
2. Defining the problem.
2.1. The Management Problem.
2.2. The Market research problem.
2.3. The hypotheses or propositions of the market research.
3. The Market research scope or Objectives.
4. Issue of needs.
5. The market research design (Components).
5.1 Market research design selection (For Bank).
(Put the graph of marke.....
