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Assignments on Coles Marketing

Below are Essay & Assignments tackled by us on Coles Marketing

Showing 1 to 5 of 5 results

Customer & competitive analysis on Coles Ltd

• Company introduction
• Organizational resources
• Industry definition
• Customer analysis – Key questions, Market segmentation, Assessment of current strategies, Conclusions & Recommendations
• Competitor analysis – Porter’s five forces, Benchmarking, PEST analysis, Space analysis, SWOT analysis, Assessment of competitor strategies, Comparison
• Marketing mix
• Value chain analysis
• Comp.....

Project report on Strategic analysis of Coles Myers Limited

INTRODUCTION
Background .………………………………………….........................5

VALUE CHAIN ANALYSIS
Micheal Porter’s Theory ………………. ……………………...…….11

FINANCIAL ANALYSIS………………………………………..…………..14

PORTFOLIO ANALYSIS…………………………………………..………..16

CONCLUSION AND RECOMMONDATIONS
Conclusions ……………………………………………….………….18
Recommendations.……………………………………………………19

BIBLIOGRAPHY …………………………………………………………….20

Portfolio analysis assignment on Coles ltd

• Portfolio management models – BCG Growth share market, GE matrix
• Coles myer limited – List of products, Brands chosen for the analysis
• Portfolio analysis of Coles myer limited – Product matrix representation, Reasons for product positioning in the matrix
• Desired changes in the product matrix – Product matrix representation, Changes
• Recommended marketing actions
• List of references .....

Complete strategic analysis of Coles supermarket

1. Introduction………………………………………………………………………..5
2. Company Situational Analysis…………………………………………………….6
• SWOT Analysis
3. Industry Analysis………………………………………………………………….9
• Porter’s Five Forces Model
4. Financial Analysis……………………………………………………………….12
5. Stakeholders Analysis……………………………………………………………13
6. Comparison of Coles and Woolworth…………………………………………….15
7. Complaints about Coles……………………………………………….....

Marketing mix of Coles

• Product
• Price
• Place/Destribution
• Promotion/Marketing

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