Assignments on business activit Coles

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Project report on Strategic analysis of Coles Myers Limited

INTRODUCTION
Background .………………………………………….........................5

VALUE CHAIN ANALYSIS
Micheal Porter’s Theory ………………. ……………………...…….11

FINANCIAL ANALYSIS………………………………………..…………..14

PORTFOLIO ANALYSIS…………………………………………..………..16

CONCLUSION AND RECOMMONDATIONS
Conclusions ……………………………………………….………….18
Recommendations.……………………………………………………19

BIBLIOGRAPHY …………………………………………………………….20

Complete strategic analysis of Coles supermarket

1. Introduction………………………………………………………………………..5
2. Company Situational Analysis…………………………………………………….6
• SWOT Analysis
3. Industry Analysis………………………………………………………………….9
• Porter’s Five Forces Model
4. Financial Analysis……………………………………………………………….12
5. Stakeholders Analysis……………………………………………………………13
6. Comparison of Coles and Woolworth…………………………………………….15
7. Complaints about Coles……………………………………………….....