Assignments on British Airways Strateg

Below are Essay & Assignments tackled by us on British Airways Strateg

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A Case study of the Organizational changes at the British airways

1. Introduction

2. Need for major changes

2.1 Privatization

2.2 Financial losses

2.3 Poor customer service

2.4 Stringent culture

2.5 Lack of initiatives

3. Changing the culture

3.1 Efforts to “Humanizing” the culture

3.2 Changing leadership style

4. Customer care initiatives

5. Changes to reduce costs

6. Changes in employee management

7. Changes in the hiera.....

Assignment analysing Customer Relationship Management (CRM) of British Airways and Virgin Airlines

• Executive summary
• British Airways
• Virgin Airlines
• Customers of British Airways & Virgin
• Strategies of customer satisfaction
• Conclusion
• Bibliography

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