• Executive summary
• Introduction
• Brief history
• PUMA as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity elements – colour
• Puma’s logo
• Puma’s style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand Effectiveness
• Key Brand Effectiveness Metrics
• Brand Personality
• Strengths and Weaknesses .....
