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Assignments on brand management

Below are Essay & Assignments tackled by us on brand management

Showing 1 to 4 of 4 results

Dissertation on “Why promotion and branding is important in marketing within the Automotive Industry”

• Introduction
• Background Study
• History of Automotive industry
• The Top Automating Nations
• Major Industry Players
• Toyota
• General Motors
• Ford Motor
• Volkswagen AG
• Daimler
• Maruti Suzuki
• Current automotive sector scenario
• MAIN SEGMENTS OF AUTOMOTIVE INDUSTRY
• KEY INDUSTRY DRIVERS
• FUTURE OUTLOOK
• PROMOTION
• Product promotion
• Branding
• Aim of the study.....

Evaluation and Recommendations of the Brand Management Strategies of Adidas

• Executive summary
• Introduction
• Brief history
• Adidas as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity Elements- Colour and Logos
• ADIDAS’ Style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand personality
• Brand effectiveness
• Strengths and Weaknesses
• Building a brand
• Company’s situation
• Recommendations
• List of referenc.....

Research report on ‘Impact of Branding on Buying Behaviour for International Brands in India’

Abstract...............................................................................................................................2
1. Introduction.....................................................................................................................8
1.1. Background of the Study..........................................................................................8
.....

Evaluation and Recommendations of the Brand Management Strategies of Puma

• Executive summary
• Introduction
• Brief history
• PUMA as a brand
• Brand value
• Target market
• Product range
• Brand image
• Identity elements – colour
• Puma’s logo
• Puma’s style
• Big Five by Jennifer Aaker
• Brand Endorsements
• Brand Effectiveness
• Key Brand Effectiveness Metrics
• Brand Personality
• Strengths and Weaknesses .....

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