• INTRODUCTION- BAJAJ AUTO LTD
• PRODUCT RANGE
• MACRO ECONOMIC ANALYSIS
• SWOT Analysis on Bajaj Auto Ltd
• EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
• MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
• Target Market Segment
• Competitors
• MARKETING MIX IN INDIAN MARKET
• INTERNATIONAL MARKETING STRATEGY
• Conclusion
