Strategic management plan for the launching of iPad2 in India
• Executive summary • Introduction • A WORD ABOUT COMPANY- APPLE INC • Strategy Identification -Mission Statement • The Product: iPad 2 • Features that differentiate new iPad 2 • INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC • Macro Economic Analysis • SWOT • EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS • MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION • Target Market Segment • Co.....
Marketing plan on Apple
Introduction 3 Products 3 Mac 3 iPod 3 iPhone 4 iPad 4 Other Software and Products 5 Market Overview and Analysis 5 Porter’s Five Forces 5 Industry Rivalry 5 Bargaining Power of Suppliers 6 Bargaining Power of Buyers 7 Threat of Substitutes 7 PEST Analysis 7 Political Influences 7 Economic Influences 8 Social Influences 8 Technological Influences 8 SWOT Analysis 9 Strengths 9 W.....
Business plan on Apple’s product I-Pad
• Introduction to the company: Apple • Introduction to the product: iPad • Porter Five Force Analysis on iPad • SWOT Analysis of iPad • Marketing Objectives • STP Strategy of iPad • iPad: Marketing Mix • Evaluation • References