• Executive summary
• Introduction
• A WORD ABOUT COMPANY- APPLE INC
• Strategy Identification -Mission Statement
• The Product: iPad 2
• Features that differentiate new iPad 2
• INTERNATIONAL STRATEGIC MANAGEMENT FOR APPLE INC
• Macro Economic Analysis
• SWOT
• EXTERNAL ENVIRONMENT SCAN- PEST ANALYSIS
• MARKET DESCRIPTION - MARKET RESEARCH AND COMPETITION
• Target Market Segment
• Co.....
