Introduction 4
Segmentation 5
Customers’ Perspective of Segmentation 8
Effective Segmentation 12
Ineffective Segmentation 14
Undifferentiated Marketing 16
Differentiated Marketing 16
Market Segments 17
Segmenting Markets 19
Market Strategy 20
Factors of segmentation: 22
Consumer Market Segmentation 22
Industrial or Corporate Market Segmentation 24
Market Needs of a Business Customer 2.....
