Introduction 2
External & Internal Factors Influencing AirAsia 3
PEST Analysis 3
Political 3
Economic 4
Social 4
Technology 5
Porter’s Five Forces Model 5
Power of buyers 5
Power of Suppliers 6
Threat of Substitutes 6
Threat of New Entrants 6
Degree of Rivalry 7
SWOT Analysis 7
Strengths 7
Weaknesses 8
Opportunities 9
Threats 9
Internal Core Competences 9
Analysis & Implication.....
