Contents
Executive summary 3- Introduction 4
- Porter’s five forces model 5
- Threat of the new entrants 6
- Threats of the substitutes 6
- Bargaining power of the customers 7
- Bargaining power of the supplier 7
- Bargaining power of the competitors 7
- The most important forces for organizations in this industry 8
- The wider contribution of Michael Porter to the field of strategic management and its importance in the retail supermarket industry 10
- Generic strategy 10
- Industry example 11
- Industry example 14
- Conclusion 17
- Bibliography 18
Description
This assignment is based on the following questions –
1. Find and read: Porter, M. (2008) ‘The Five Competitive Forces that Shape Strategy’, Harvard Business Review, January: 78-93.
2. Undertake a Porter ‘Five Forces Analysis’ for an industry with which you are familiar (30 marks).
3. Strategically, which are the most important forces for organisations in this industry to consider, and why? (30 marks)
4. Critically evaluate the wider contribution of Michael Porter to the field of strategic management (i.e. beyond the 5 forces framework to include his other main contributions, such as ‘generic strategies’, ‘the value chain’, etc.). Use relevant theories and examples to support your arguments. (40 marks)
