Contents

• Introduction 3
• About the Company (Met Kuala Lumpur Parkroyal Salon) 3
• About customer perceived value 4
• The customer perceived value of Met Kuala Lumpur Parkroyal Salon 4
• Evaluation of Met Kuala Lumpur Parkroyal Salon active value proposition in contract to its competitors Centro KLCC 8
• Benchmark Of the two value proposition 10
• Implementation of new value proposition 12
• Conclusion and recommendation 13
• References 15

Description

In the present context of globalised and competitive market, it is essential to make a unique value into the products of a business. With the increasing demand and expectation of customers, the organization must have a methodical perception about their current offerings. It is also important to understand how the current offerings can be improved to guarantee customer value (Klanac, 2013). The following research paper has been made with an aim to understand the concept of customer perceived value of a market utilizing Monroe and Holbrook models. In the next section, we will evaluate the value proposition theory for a company, namely, Met Kuala Lumpur Parkroyal Salon Salon and compare that proposition with Met Kuala Lumpur Parkroyal Salon’s competitor firm which is Centro KLCC. After that we will prepare a new value proposition and implementation structure which will be compatible with our concerned company called Met Kuala Lumpur Parkroyal Salon. Thus it can be clear from this small discussion that one of the main objectives of this study is to identify how customer perceived value affects the working of salon in Malaysia and in what way they can modify to attract more customer as well as to add on more value to their company.