Contents

• Contents of the assignment –
• Background and Core business
• Service provided & its key brands
• Information System and Information Technology
• Analysis and Conclusion
• List of references

Description

Wizcraft is a leading name in brand activation and entertainment management industry today in India and the name popped-up from a unique union of their originators. WIZARD/WIZARDRY is a synonym of exceptional skill or accomplishment in a particular field or a person who is outstandingly gifted. At Wizcraft they define Wiz as “expertise with a touch of magic”. Meaning of Craft we all are aware of, but just to specify it is all about creating something with care and an eye for detail. To redefine the magic of these two words in their actual work they formed Wizcraft. A disk-jockey by profession, who used to be the life of major night clubs in metros, wanted to create some magic with his Wiz. And therefore each member of Wizcraft Team use a suffix to their names i.e. ‘Wiz’ a title that inspires them to have special talent (Shah, 2008).
It was formed in 1988 and today serves a huge list of 400 clients both domestic and international event management market successfully. With the greatest brand’s name in their list of clientele like Microsoft, IBM, Compaq, Samsung, Coca Cola, Pepsi, Sony Entertainment Television, Star TV, Nine Networks, Zee TV, MTV, Benson & Hedges, 555, Bacardi, Gillette and the entire gamut of film and entertainment industry, Wizcraft shares each and every happy moments of life – life of their customers and their team’s (Shah, 2008)