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Assignments on Footwear

Below are Essay & Assignments tackled by us on Footwear

Showing 1 to 10 of 11 results

Analysis of the case study - Using Promotion to position a branch - A Hi-Tech Sports case study

This paper answers the following questions on the case study -

• Discuss the concept of USP. To what extend do you think above the line promotion is most effective method for Hi-Tec.
• Evaluate and discuss the benefits that viral marketing provided to Hi-Tec.
• Suggest ways in which the company could either build on this or link to other promotional activities.
• Identify the differen.....

Analysis of the famous – “Nike Sweatshops case study”

Executive Summary 1
Industry/Company Overview 2
Target Market 4
Brand Image 6
Competitive Advantage 11
IMC effort of Nike 13
Conclusion 15
References 16

Analysis of the famous case study – ECCO A/S – GLOBAL VALUE CHAIN MANAGEMENT

The paper answers the following questions on the case study –

1. Critically evaluate how the Ansoff matrix might be used to assist ECCO's global expansion decisions. Using examples from the case study and other relevant sources, show how the Ansoff matrix integrates with other frameworks for external environmental and competitive analysis. What do you conclude?

2. ECCO has a vision of “inte.....

Analysis of the famous case study ‘Nike Football – World cup 2010 South Africa’ by Elie Ofek and Ryan Johnson

This report answers the following questions on the case study –
1. Critically evaluate the strategies that Nike has created in tandem with the Football World Cup. Focus should primarily be on the pros and cons of the strategies.
2. If you were appointed as the CEO of Nike, what changes would you make in its current strategies? Justify your choices and back your position with cases and examples......

Communication Plan for Nike Hypervenom Shoes

Introduction 3
Product Profile: Nike Hypervenom 3
Marketing and communications objectives 4
Marketing objectives 4
Communications objectives 4
Campaign budget 5
Approximate budget of the campaign 5
Budgeting Method 5
Marketing communications mix 6
Media Vehicles 6
Reasons for Choosing Media Vehicles 6
Describe the creative concept of the campaign 7
Translation of Concept to Online Adve.....

Integrated Marketing Communication (IMC) report on Airwalk Footwear

Executive summary 4
2.0. Introduction 5
2.1. Customer initiated marketing communication model 5
2.1.1. Analysis 6-7
2.1.2 Critique 7-8
2.2. Consumer decision making model 8
2.2.1. Analysis 9-10
2.2.2 Critique 10-11
2.3. Conclusion 11
3.0. Introduction 12
3.1. Analysis of Airwalk’s communication strategy 13-14
3.2. Airwa.....

Quality management assignment on a Sports brand Puma

Executive Summary 2
Introduction 3
Background of the company 3
Purpose 3
Direction 4
Assumptions 4
Product Description 5
Communicating Quality 6
Comparative Analysis 7
Conclusion 9
References 10

Report on Ethical Approaches in Nike

This report is based on the following requirement -
Assume you are the manager of a sports apparel chain in Australia, which has a long business relationship with Nike. Your chain has just adopted a policy of only dealing with Fair Trade suppliers, who met minimum employment and safety standards in their factories. You have just heard the news that some Nike workers claim to have been intimidate.....

Report on the impact of Organization diagnosis on the strategy of Decker Outdoor Corporation

Introduction 2
Impact of Organizational Diagnosis on Strategy of Decker Outdoor Corporation 2
Conclusion 5
References 6

Research paper on Change Management case study of Transmarco Concepts Private Limited

Executive Summary
Chapter 1: Introduction 5
Chapter 2: Research Design & Methodology 6
Research objectives and questions 6
Methodology 6
Chapter 3: Literature Review 7
Organizational Change 7
Resistance to Change 8
Managing Change 10
Chapter4: Diagnostic Model and Intervention for Change in Transmarco 13
Chapter 5: Research Findings 16
Chapter 6: Conclusion 18
References 20
Questionna.....

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