Contents

• Introduction 3
• Value Chain Analysis 3
• Value Chain analysis for assessing competitive advantage 6
• Importance of Value Chain Analysis at McDonalds 7
• Conclusion 10
• References: 12

Description

Competitive advantage for an organization implies towards not only surpassing or matching what the rivals could do, but finding what consumers need and then effectively fulfilling and putting in every possible efforts for even surpassing their expectations (Wood, 2001). Since obstacles to interregional as well as international business have decreased and since access to services and goods has increased, people could acquire and establish the most excellent of what is required, at a satisfactory cost, wherever it is within the world. Under increasing level of rivalry and, thus, increasing consumer expectations, an organization’s penalty for contentment turns out to be even higher. A strategic approach for measuring the significance of the consumer’s perceived value is the value chain analysis (Kaplinsky, 2000). Through making possible for corporations to find out the strategic benefits and drawbacks of their operations along with value-creating procedures within the market, value chain analysis turns out to be important for evaluating competitive advantage. Further, taking the above discussion into consideration this particular paper attempts to explore how McDonalds has been able to enhance its competitive advantage in its global operations by making use of Value Chain Analysis.