Contents
This report is based on the following question - - Using theoretical and recognised methodologies produce a post event analysis of the crowd management of the Liverpool Santa Dash 2015. The report must critically appraise current practices and assess potential problem areas appraising the organisations crowd management systems including integration and application of crowd management, perhaps through operations manuals
Description
The concept of crowd management is an emerging in context of management as there are many reporting of accidents and even deaths where large mass of individuals gather for an event, the event could be musical concert, race, sports event and so on and so forth. There are multiple associated risks of handling crowds especially when they are gathering and during disbursement, lot of emergencies and contingencies crop up that has to be preplanned also provisions for fire exists, ambulance, police has to be kept for enduring crowd safety. There are also increase in street vendors, sellers and crime rate like pickpocketing and molestation happening when a crowd gathers. Event management companies plan in advance of the event various of these unforeseen contingencies so that less accidents and mismanagement occurs at site. The scope of this assignment is to deal with the various management aspects of Crowd Management at Liverpool for Santa Dash 2015 which includes managing a crowd of 8000 odd people for a race. Though the scope is very risky yet proper planning and planning in advance of the event can result good outcomes for the race. There are multiple professionals that needs to be deployed at management site with proper instructions such that every individual in crowd receives proper guidance. There have been a lot of theories that throws light on the whereabouts of crowd management, which is a socialized event, this assignment will integrate all the necessary concepts into forming an appropriate solution for the crowd. Since it is an on-road activity it involves uses of traffic related details as well and co-coordinating between traffic rules and regulations to avoid accidents. The employees have to be properly coordinated and geographically allocated so that crowd can be managed at every point. Allocations should be such that the event can function without any hindrance from traffic, crowd and other obstacles.
