Executive summary on CRM solutions
Introduction on CRM systems
Customer relationship management (CRM)
Types of CRM
Classification ofCRM programs
Types of CRM
Why CRM?
Benefits and drawbacks of implementing CRM
How to implement CRM?
CRM in banking industry
Banking industry ECRM model
Value proposition of ECRM in banking
Conclusion on CRM system
Appendices on CRM solutions
Reference.....