Executive Summary 2
An Overview of Proposed New Venture 3
Business Form-Ownership 3
Business Activity 3
Products & Services 4
Business Objectives 5
Mission Statement 5
Location and Facilities 5
Market Analysis & Identification of Customers 6
Competitor Analysis 8
Competitive Advantage 9
Market Entry & Growth Strategies 10
Marketing & Promotional Strategies 11
Key Personnel 15
Equipme.....