Contents

• 1. Introduction………………………………………………………………………..3
• 2. A Word about the Company & Kingfisher Beer………………………………….3
• 3. PEST Analysis of Kingfisher Beer in India & UK………………………………..4
• 4. Marketing Mix of Kingfisher in India & UK……………………………………...6
• 5. Factors Affecting Marketing Decision for Kingfisher Beer………………………7
• 6. SWOT Analysis…………………………………………………………………...8
• 7. Recommendations…………………………………………………………………9
• 8. References………………………………………………………………………..

Description

The project report is based on Kingfisher beer which is a brand of United Breweries. The company started its operations in small part of South India and today have its presence in more than 52 countries across the world. Kingfisher beer has successfully established itself as the fastest growing beer brand and today occupies a strong customer base across the world. Kingfisher beer stands a good hold in beer industry and occupies 55% of market share in Indian beer market alone. The report presents strategic analysis of the brand in Indian and UK market. The company owes its success to marketing plan and marketing strategies devised to attract the target audience across the world. The report closes with set of recommendations which comprises of slight modification in marketing strategies to increase customer retention and acquire untapped markets.