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Assignments on Advertising

Below are Essay & Assignments tackled by us on Advertising

Showing 1 to 6 of 6 results

An advertising and public relation campaign on Carrefour, a retail chain in Europe

Introduction: 3
About Carrefour 3
Target market 4
Target market of Carrefour Dubai 4
Target audience 4
Media Selection for Carrefour 5
Creative strategy: 8
Media strategy 8
Print 8
Audio: 9
Visuals: 9
Direct mail 9
a) Social media 10
b) Word of mouth 11
Media Scheduling: 11
Program monitoring: 12
Program evaluation: 12
Bibliography 14

Analysis of the case study - 'Global Forces and Advertising agency' by Peter Cardwell

This report is based on the following requirement -

Task A
Concepts
Tools and Techniques
Description of Tools and Techniques
Key Reference/Citations

















Task B
Porter’s five Forces
Measures
Case evidence
Buyer’s Bargaining Power
Number of customer

Size of buyer (how much they buy)

Switching cost

Backward integration



Supplier Bargaining .....

Analysis of the famous case study ‘V’s Pocket Rocket Energy Shot Takes Off’ by Tom Agee

This paper answers the following questions on the case study –
1. How would you classify the creative strategy used in the V Pocket Rocket Campaign using the types identified in this chapter? Explain and discuss the benefits of such a strategy faced with the marketing situation of Frucor being last to launch its energy shot product?
2. Using the MECCAS model, explain to what degree Colenso BBDO.....

Discussion on National Airlines of America with respect to its unacceptable advertising campaigns

Introduction 2
The Organization and the work practice 3
Government Policies, legislation and the Revolution of the 1960s 4
HR Practices 7
Conclusion 12
References 13

Marketing and implementation strategy for an ad agency

• Introduction
• Brief outline of current marketing strategy
• Market life cycle of the product
• Marketing strategy
• Marketing objectives
• Implementation
• Marketing mix
• Marketing strategy for promotion
• Other elements in the mix
• Bibliography

Report analysing Human needs in Advertising

Executive summary
Introduction
Demographic Segmentation of the Advertisements
Analysis of the Advertising Appeals Used
Analysis of Maslow’s Hierarchy of Needs Targeted by the Ads
Discussion of Findings from the Survey Done On Three People
Conclusion
Referencing
Appendix

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