Contents

• Executive summary 3
• Introduction 4
• 1. Market analysis 5
• 2. PESTLE analysis for warner bros. 5
• 3. Internal analysis of warner bros 7
• 4. Corporate and business strategy for Warner Bros 9
• 5. Objectives 10
• 6. Market mix 11
• 7. Products and services 13
• 8. Marketing strategy 13
• 9. Future forecast for warner bros 14
• Conclusion 15
• Bibliography 16

Description

Warner Bros Pictures Company is in the entertainment industry and deals with the production, distribution and marketing of various entertainment products and service. They have many sectors that range from the television, games and films in the company. This company has been able to stay on top of the industry in terms of the revenue returns, market share and growth, and development. The company has experienced remarkable growth in the entertainment industry for the past twenty years, because of the management skills in the company's corporate group, and the financial stability where they can produce products that are within their financial budget. The company has something for entertaining all the groups from adults' to kids. The company has a well-recognized brand name that has helped them perform well both in local and international market over the years. Warner's Bros works with well-established employees and stars in the industry that makes them have the great quality of their product. Technology has continued to change in the film industry because of the use of IT to perform most of the duties making the job more effective and efficient. It takes the value of the employees and the stakeholders to work together to make the company retain its brand practices. The company has always recorded great sales of the tickets and rise in the industry