Executive Summary 1
Introduction 5
About the company 6
Analysis of the industry and the firm 7
PEST analysis 7
Political 7
Economic 7
Social 7
Technological 7
SWOT analysis 8
Strength 8
Weaknesses 8
Opportunities 8
Threats 9
Strategic Capabilities Audit 9
Human Relations 9
Relationship with the Customer 10
Value chain 12
Inbound and outbound logistics 12
Operations 12
Marketing.....