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Assignments on Unilever

Below are Essay & Assignments tackled by us on Unilever

Showing 1 to 8 of 8 results

Analysis of the Marketing Strategy of Unilever and recommendations for future actions

This marketing report answers the following questions on Unilever –
1. Investigate the concept and process of marketing in Unilever.

2. How does Unilever pursue the Segmentation, Targeting and Positioning activities to serve customers’ needs?

3. Identify and analyse the individual elements of the extended marketing mix, applied in your chosen organisation.

4. Apply the extended marketin.....

Marketing mix of Unilever

• Product
• Price
• Place/Destribution
• Promotion/Marketing

PESTEL Analysis of Unilever

• Political factors
• Economic factors
• Social factors
• Technological factors
• Legal factors
• Environmental factors

Report on a Business Leader associated with Sustainability - Paul Polman CEO of Unilever

Contents
Introduction 4
Communicate organizational mission and goals 4
Influence groups and individuals 5
Build and support teams 5
Demonstrate personal and professional competence 6
Conclusion 7
Bibliography 8

Report on New Market development strategies of Unilever

Introduction 4
Situation analysis 5
External Analysis - PESTEL Analysis 5
Political factors 6
Economic factors 6
Social factors 6
Technological factors 6
Environmental factors 6
Legal factors 7
SWOT Analysis 7
Strength 9
Weaknesses 9
Opportunities 10
Threats 10
Marketing objectives 11
Marketing environment and strategy development 11
The culture, religion, effect 12
Research 13
E.....

Report on segmented marketing in Unilever

Introduction 3
Concept of Segmented Marketing 3
Consumer-Generated marketing 4
Function of Segmented Marketing in Consumer Goods 5
Function of Social Media in Creating Brand Awareness 6
Consumer Goods Product 7
About The Company 7
About The Brands 8
Marketing Mix Analysis of the Two Brands 9
IMC of the Two Brands 10
Role of Social Media Marketing In Promoting the Two Brands 10
Conclusio.....

Review of the Social Performance of Unilever

This paper answers the following questions on Unilever –
1. Analysis of the company’s performance with regards to fulfilling needs within society.
2. An examination of how well the company has impacted upon its society and stakeholders.
3. The implications the company’s actions have on its stakeholders.
4. Your on-balance conclusions about the company’s performance in society.

SWOT ANALYSIS OF Unilever

Strengths of Unilever
Weaknesses of Unilever
Opportunities for Unilever
Threats for Unilever

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