Contents

• Introduction 2
• External Environment Analysis 2
• PESTLE 2
• Political Situation 2
• Economic Environment 2
• Social- Cultural Scenario 3
• Technology Situation 3
• Environment 4
• Legal 4
• Porter’s Five Forces Analysis 5
• Threats of Substitute Products: Low 5
• Bargaining Power of Buyers: High 5
• Bargaining Power of Suppliers: Moderate 5
• Threats of New Entrants: Moderate 6
• Competitive Rivalry: High 6
• Issue Analysis 6
• Recommendations and Conclusions 7
• Works Cited 8

Description

Uber was launched in the month of March of 2009 in San Francisco, after Travis Kalanick and Garrett Camp got the idea of hailing a cab in the easiest way possible. It all started when they both faced problem when hailing a cab in 2008 Paris and thus they conceptualized the idea that with the help of a button a ride would be available. Motivated by the idea that technology is used in an advanced form for each and every bits and pieces of regular life, be it ordering food, or a product and others, the Uber App was first created to request for a ride in premium black cars which altered to help people throughout the world to have convenient ride within budget in a safer way (Uber , 2016 ). Keeping the vision of ensuring smarter transportation in the world where there would be lesser cars but greater access (Kasoff, 2015 ), Uber boasts to contribute to the economies of wherever it is present. Having the mission of making global transportation as convenient and dependable as running water, it has already one billion connections worldwide within these eight years in 633 cities around the world, including San Francisco (Uber , 2016 ).
In 2013, Uber set up its first foothold in the Asian countries by launching in Singapore.