Introduction 3
Marketing Audit 5
I. External 5
1. Macro-environment 5
-PESTEL 5
2. Micro-environment 6
-Market overview 6
-Porter's 5 Forces 7
II. Internal 8
1. Mission statement 8
2. Service Marketing Mix 9
3. Ansoff’s Matrix 10
III. SWOT 11
Conclusion 12
* Recommended Future Marketing Strategies 12
References 14
Appendix 15
