Introduction 3
Situational Analysis 3
PESTLE Analysis 3
Political 3
Economic 3
Socio-Cultural 3
Technological 4
Legal 4
Environmental 4
Customer Analysis and consequent Market Segmentation 4
Critical Success Factor (CSF) 4
Industry Analysis and Competitors 4
SWOT 5
Strengths 5
Weaknesses 5
Opportunities 5
Threats 5
Portfolio Analysis 5
Objectives and Goals 5
Strategies to Achiev.....
