Introduction 3
Information on the Company 4
Company Background 4
Products 4
The Retailing Strategy 5
Market 5
Geographic Target 5
Market Segment 5
Retail Format Analysis 6
Competitive Advantage Analysis 6
Location Strategy 7
Merchandise Strategy and Category Management 7
Pricing Strategy 8
Direct / Indirect Competitors 8
The Retailing Mix 8
Information Technology 9
CRM applications.....
