Introduction 3
About Samoa 3
Company Description 5
Situational Analysis 5
Marketing Plan 7
Aims and Objectives 7
Target Market 8
Marketing Strategy or Marketing MIX 9
Product 10
Pricing 11
Place 13
Promotions 14
People 16
Processes 16
Physical Evidence 16
Action Plan 16
Marketing Team 16
Measurement, Evaluation, and Control 17
Investments 18
Conclusion 19
Bibliography 21
