Contents
Introduction 3- Company Background 4
- Organization’s International Business Performance 4
- Approach to Internationalization & Market Entry Strategies- Tesco 4
- Barriers & Limitations in Tesco’s Internationalization 8
- Recommendations 9
- Conclusion 10
- References 12
Description
The paper discusses the internationalization approach of Tesco. The paper discusses the market entry strategy, and the barriers it had to face in the international market. In the end recommendations are given to improvise their approach towards internationalization so that it can successfully sustain in the chosen international market.
