1. Executive Summary.….………………………………………………………….2
2. Introduction…………………………………………………………….…………3
3. Industry Analysis…………………………………………………………………4
4. Dunning Electric Paradigm……………………………………………………...5
5. National Culture………………………….……………………………………….7
6. Disadvantages to entering the UK…….………………………………………..8
7. Competitive advantages…….…………………………………………………..9
8. Demographics…………………………………………………………………..1.....
