1. Introduction 2
2. Online Branding 3
2.1 Segmentation and Customisation 4
2.2 Website Design 6
3.Online Operations ………………………………………………………………...9
3.1 Horizontal screening 10
3.1.1 Navigability 12
3.2 Website conventions (Home Page Link) 14
3.3 Design Features to promote usability 14
4. Conclusion 18
References 19
