Introduction 3
Overview of Company Profile 3
Key Executives 4
Company Direction 4
Vision Statement 4
Mission 4
Values 5
Major Goals 5
Long term objective 5
Short term objectives 6
External Analysis 6
Macro Environment 6
PESTLE 6
Industry Environment 8
Dominant Economic Traits 8
Five Forces 9
Driving Forces & Key Success Factors 10
Competitors’ Next Moves 11
Internal Analysis 11
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