PART 2 - ANALYSIS AND MARKETING STRATEGY 3
SWOT Analysis 3
Strengths and Weakness 3
Opportunities and Threats 3
Implications 4
Business Objectives 4
Mission Statement 4
Generic Business Strategy 4
Financial Objectives 4
Marketing Objectives 5
Marketing Strategy 5
Description of Target Market 5
Market Positioning 6
1. Product / Service Strategy 7
2. Price Strategy 8
3. Distributio.....
