Contents
- Introduction 2
- Profile of Social Enterprise 2
- Historical Development 3
- Market Analysis 3
- Environmental Factors 4
- Market trends and Impacts 6
- Marketing Mix Analysis 6
- Marketing Mix Impacts 8
- Marketing Plan Evaluation 9
- Recommendations 10
- References 12
Description
Social enterprises are organizations, which implement commercial strategies to maximize the improvements in environment and human well-being (Price, 2009). They are non-profit organizations, which apply strategies to raise funds for a noble cause (Price, 2009). These non-profit organizations raise fund for different causes such as emergency responses to a natural disaster, eradicating poverty from developing nations by supporting them through funds and making environment conducive to increase their productivity and be self-sufficient (ATKearney, 2013). This report analyses the development and market of a social Enterprise, Save the Children Fund. The report also analyses the marketing mix of the organization and provides recommendation to future marketing strategy.