Assignments on Samsung Electronics

Below are Essay & Assignments tackled by us on Samsung Electronics

Showing 1 to 10 of 10 results

Case Analysis Operations Management Report

Introduction 3
Operations management by Samsung 3
Comparison between Samsung and Apple 5
Recommendations 6
Conclusion 7
References 8

Marketing Management case study on Samsung

This assignment is based on the following case study –

Before the Korean electronics giant Samsung entered the 1998 Asian economic crisis, it was widely regarded as a supplier of cheap imitations of superior Japanese products. At the time, the focus of its business was on memory chips and low margin items such as microwave ovens and cheap TV’s, which were mainly sold through discount stores. F.....

Marketing plan on Samsung Galaxy S4

Executive Summary
• A background of marketing efforts of Samsung
• Situational Analysis
• Samsung’s strategic decision making process
• Creation of value
• Increased effort to benefit from internet
• Use of social media as a marketing tool
• Inculcating creativity as a core component of corporate strategy
• Classical Decision Making Process
• Feeling the need to take a d.....

Report on Branding Program for Samsung

Introduction 3
About Branding 3
About the company and its Target Audience 4
Importance of Brand Image 6
Brand Essence of the Chosen Company 7
Branding Strategies Adopted By the Company 8
Measure and Evaluate Brand Equity for the Chosen Product 9
SWOT Analysis, Points of Parity and Differences 10
Conclusion 12
References 13

Report on Identification of Marketing Opportunities

This report is based on the following question -

Investigate a consumer-orientated company and the marketing environment that it operates in. Identify, research and justify three opportunities. Select one opportunity and develop an appropriate marketing mix. Compile a report summarising your findings and showing the rationale for your ideas.

Samsung electronics is chosen for the purpose of .....

Report on Samsung Electronics case study by Jordan Siegel and James Chang

• Executive summary
• Introduction
• Samsung electronics – Memory business
• Products
• Market segmentation
• Competitors
• Competitive advantage
• Sustainability of competitive advantage
• Market threats
• Proposed plan to mitigate threats to leadership
• Recommended course of action
• Conclusion
• References

Strategic Change Management report for a chosen organization

Introduction 3
Task 1 3
AC 1.1 Models of strategic change 3
AC 1.2 Relevance of models in the chosen organization 5
AC 1.3 Assessment of the strategic intervention techniques in the organization 6
Task 2 7
A.C 2.1Evaluating the need for strategic change 7
SWOT Analysis of Samsung 7
A.C 2.2 Factors driving the need for strategic change 8
A.C 2.3Assessing the resource implications 9
Task 3.....

SWOT ANALYSIS OF Samsung Electronics

Strengths of Samsung Electronics
Weaknesses of Samsung Electronics
Opportunities for Samsung Electronics
Threats for Samsung Electronics

The comparison between Samsung & Apple

Executive Summary..................................................................................................3
Situation Analysis..................................................... ................................................5
Market Targeting and Positioning..............................................................................6
Marketing Strategy.................................

Value chain analysis of Samsung

Introduction 3
Overview of Samsung 3
Value Chain Analysis Concept 4
Primary Activities 4
Supportive Activities 5
Samsung Value Chain 6
Primary Activities 6
Support Activities 7
Value Chain of Samsung Facilitating Competitive Edge 9
Recommendations 10
Conclusion 10
Bibliography 12

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