Contents

• Introduction 2
• Analysis of the Business Environment 2
• External Environment Analysis 2
• Internal Environment Analysis 3
• Identification and Evaluation of the Current Strategy 5
• Conclusion 8
• References 9

Description

Strategy formulation and implementation enable organizations to sustain and grow in today’s highly competitive market. The effectiveness of the strategies are based on the impact of external and internal environmental factors. The organizations need to be highly responsive to both the external and internal factors and chalk out strategies, which enable it to reduce risks from internal and external factors. The report discusses the internal and external environment of Travel and Tourism industry in UAE. The report analyses the internal environment of Saadi Tours and Travels, which offers inbound and outbound tour packages to the tourists and is based in Dubai. The report also evaluates the strategy of the company to identify if the existing strategy can provide a long-term benefits and enable it to sustain and grow in the competitive market.