This paper analyses the following case study –
‘Ready To Deliver’
‘Ready To Deliver’ (RTD) is a SME owned and run by Ed Brumby and his wife Jenny, in a regional town of Monsoon Valley 379 kilometres away from the state capital city. RTD provides services which are a combination of courier, removalists, and cattle transportation to businesses and home clients.
A couple of years ago, when he w.....
