Introduction 3
Supply Chain Management and Logistics 3
Presto Limited – A Case Study 4
High retail margin and lower profits 4
Lack of standardization in the ordering process 6
Inflexible Contracted Manufacturers and High Manufacturing Costs 7
Lack of Quick Response and efficient Customer Service 9
Suggested Measures to Mitigate the Challenges 10
High retailer margins and lower profits 10
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