Assignments on Philips

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Branding and Social Media strategy of Philips for the Oman Market

This report is based on the following requirement -

QUESTION
“In September 2013, part of the multinational company Philips was sold to Japanese buyers. Whilst Philips is a Global Brand, your task is to consider a Branding and Social Media strategy for the Oman Market”.

Further information can be found at:
http://www.telegraph.co.uk/technology/news/10289507/Philips-Europes-global-brand-fa.....

PESTEL Analysis of Philips for Oman Market

• Political factors
• Economic factors
• Social factors
• Technological factors
• Legal factors
• Environmental factors

SWOT ANALYSIS OF Philips

Strengths of Philips
Weaknesses of Philips
Opportunities for Philips
Threats for Philips

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